Content Marketing for Real Estates

Promote Yourself as The Local Property Expert

You've spent a long time building a reputation so that people can feel confident that you're an expert on the local property market and they trust you to look after their largest asset.

Your reputation extends to those people you know and who you've already done business with in some capacity.

What about those people who are looking for your services on the internet and who don't know you?

We created the Local Property Expert program to achieve three outcomes:

promote you and your agency as an authority in the local real estate market
provide a platform for your clients to advocate their positive experience of your services
demonstrate you and your agency are connected to and have a genuine interest in the local community

The internet has allowed your prospective customers to be so much more informed.

They can compare you to your competitors on sites like Open Agent, Local Agent Finder or Agent Select.

They can search reviews on Rate My Agent or The Good Agent Guide.

They can learn about agent fees and whether they should sell or go to auction from a hundred different blogs and articles.

So how do they find out about your local knowledge and property expertise?

Our program helps you to build a community of followers, to create and distribute helpful and useful content and make it easy for people to find your information on the internet.

Click this link to schedule a time that suits you and I can answer your questions.

Schedule a time

Benefits

Become THE Local Property Expert
Prospective vendors, buyers and landlords will learn more about your knowledge and experience
People searching your services will find you more easily online

Advantages

We'll collaborate with you to produce all the content
The quality of our work is highly professional as we use local skills and resources
We keep you up to date weekly with phone meetings and progress reports

Features

We create, publish and distribute content using local copy writers
We'll set up and manage your Facebook Business page
We'll set up and manage your LinkedIn Company page

How does the Local Property Expert program work?

	Set up Your Social Media Pages If you don't already have one, we will set up your Facebook business page with Business Manager and your LinkedIn company page. These pages will help your agency to grow a community of followers interested in their local property market and community news.
	Grow Your Community of Followers Using the refined targeting options available in Facebook, we simply ask local people if they would like to follow your business page. Once we publish and curate useful content on your Facebook business page, people who value that content are inclined to want more of it and follow your page. In LinkedIn, we connect you with targeted groups of people who follow and contribute content on specific topics, for example, the Real Estate Professionals Group. Growing a community of followers on these networks allows you to share your expertise and establish your reputation online which provides positive sentiment for your agency.
	Create, Publish and Distribute Useful Information We will create helpful and useful information that answers the questions people are searching online. This information will be mixture of articles, infographics and videos that we can use to engage your community of followers as well as people searching for your services online. We also curate other useful information from sources such as industry leaders, council announcements and media releases and distribute this information to your community of followers.
	Promote Your Customers Positive Experiences One of the ways consumers use to build trust in a business is to seek reviews about that business. Google and Facebook are used extensively by consumers to source reviews. We have developed a system that proactively reaches out to your customers to solicit their review which is then published on Google and Facebook.