The lifeblood of any real estate agency is the ability to attract potential new vendors willing to list their property with you.
In days gone by, you relied on your network, your buyers list, your reputation, maybe some leaflet distribution, your local office presence and some local outdoor advertising.
In modern times, property owners and investors are using the internet to find and research your services.
You have probably been approached by many online marketing companies that offer all sorts of campaign strategies and tactics designed to get you new business.
Most agents I speak with are confused by all of these options. This is why we have developed the Attract More Vendors program.
We have created a program that brings together all the essential touch points required to attract new vendors and convert them into property listings.
This is a program that targets potential vendors surfing the internet, with a compelling offer that qualifies their interest in listing their property, then nurtures them through their research, and funnels them into your sales process.
Benefits
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Advantages
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Features
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Develop a Compelling OfferWe have created an interactive property valuation tool that attracts the interest of property owners who may be considering the sale of their home. Most agencies use a simple contact us form to collect leads in this fashion. The problem is these forms are usually hard to find, tucked away 2 or 3 links deep in your website. All the required information is visible on the page and does not entice a prospect to complete the form. Our tool collects valuable insights that help you service a prospective vendor. |
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Target Your Ideal Customer on Social MediaFacebook allows us to target ads at people who fit the specific criteria of your ideal customer. Where they live, how old they are, whether they own their home and how much they earn are some of the many characteristics we can choose to target our property valuation tool at your ideal customer. |
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Be Prominent on GoogleThe internet has made it easy for potential new vendors to research your services and credentials. We have created effective Google Adwords campaigns that keep your agency visible when they are searching for your services in your local areas. These searches are then directed to targeted landing pages on your website or to the property valuation tool where we collect their details. |
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Make it Easy for Potential Vendors to Find Your WebsiteYour website can take advantage of free visits from people searching your services by ensuring a checklist of requirements has been completed and continues to be managed. We have set up a system for creating valuable and engaging content that answers the questions people search for. We have set up a system that helps your agency obtain reviews from your customers. We update and manage all references to your business online to maintain consistency. These tactics help attract more potential vendors to your website. |
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Nurture Potential Vendors with Automated Content MarketingOnce potential vendors have completed a property valuation request we collect valuable information about the condition of the property, when they plan to sell and why they want to sell. This information allows us to send targeted content in a timely manner that helps them with their decision about why they should choose you as their agent. For example, articles about how they can prepare their property for sale, whether they should sell or go to auction, choosing the best time to sell, marketing your property successfully. There are many topics we cover that assist potential vendors in their decision making process. This process is automated to save you time and allow you to engage a potential vendor once they show genuine interest. |